3 Best Practices for Social Media Success

3 Best Practices for Social Media Success
by Homer Novilla | Oct 21, 2015 | Social Media Management | 0 comments

One of the best ways to reach your target market is by connecting with them on various social media platforms like Twitter and Facebook. This enables you to engage your audience as you build brand awareness and loyalty. The best of all – it’s free.

So how do you make the most out of your social media relationships? We’ve put together three of the best practices marketers use for massive social media success.

1. Feel Free to Follow Back

Social media is all about forging connections. Whether you’re in the e-commerce or content curation business, following back shows your willingness to be part of the community. This fosters openness and builds goodwill with influencers in your field. Also when you initiate the connection, you open up opportunities to expand your business like guest posting or affiliate marketing.

2. Share with Your Audience in Mind

Many social media managers think that posting links is enough to inspire brand awareness. On the contrary, sharing too much content, particularly promotional content, can turn your audience off. Experts agree that one in every four posts should be self-promotional. The other three must add value to your audience.

3. Engage Both Positive and Negative Comments

It’s convenient to entertain positive feedback and ignore negative ones. However, never forget that every feedback is an opportunity to showcase your brand’s identity.

When you get positive comments, acknowledge them and encourage your audience to share their thoughts or stories. If you receive negative feedback, find a way to address the issue. Keep in mind, people are reading the interaction and they’ll make quick judgements based on how you respond to feedback.

What’s your best social media practice? Share them with us on the comments section.